Are Colors Emotional Triggers in Digital Branding?

AuthID
 P-00W-D41
2
Author(s)
Correia, JS
·
4
Editor(s)
Reis,JL;Lopez,EP;Moutinho,L;DosSantos,JPM
Document Type
Proceedings Paper
Year published
2022
Published
in MARKETING AND SMART TECHNOLOGIES, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 279, Pages: 617-630 (14)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85127668247
Wos: WOS:000787119600052
Source Identifiers
ISSN: 2190-3018
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