Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism

AuthID
 P-00W-GCT
3
Author(s)
Alves, GM
·
Belino, M
Document Type
Book Chapter
Year published
2021
Published
in New Techniques for Brand Management in the Healthcare Sector
Pages: 124-141
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85128144087
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