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How Does Brand-Cause Fit Influence the Success of Crm Campaigns?
AuthID
P-00W-N7K
3
Author(s)
Campelos, IP
·
Costa e Silva, S
·
Machado, JC
Document Type
Book Chapter
Year published
2021
Published
in
Handbook of Sustainability-Driven Business Strategies in Practice
Pages: 121-142
Indexing
Scopus
®
Crossref
®
Google Scholar
®
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Sources
Publication Identifiers
DOI
:
10.4337/9781789908350.00019
Scopus
: 2-s2.0-85130188957
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