Benchmarking and Rebranding a Handcraft Brand

AuthID
 P-00W-PET
3
Author(s)
Roque, A
·
Prentice, C
Document Type
Book Chapter
Year published
2021
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 14, Pages: 351-367
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85130954565
Source Identifiers
ISSN: 2661-8184
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