Effects of Endorsers Popularity and Gender on the Audience’s Attention to the Advertisement from a Neuromarketing Perspective: An Eye-Tracking Study

AuthID
 P-00W-SYJ
4
Author(s)
Zahmati, M
·
Azimzadeh, SM
·
Asgari, O
2
Editor(s)
Martinez Lopez,FJ;Martinez,LF
Document Type
Proceedings Paper
Year published
2022
Published
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 274-281
Conference
3Rd Digital Marketing and Ecommerce Conference, Dmec 2022, Date: 29 June 2022 through 30 June 2022
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85133009647
Source Identifiers
ISSN: 2198-7246
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2025 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service