Service Brand Coolness in the Construction of Brand Loyalty: A Self-Presentation Theory Approach

AuthID
 P-00W-VN6
4
Author(s)
Jimenez Barreto, J
·
Rubio, N
·
Romero, J
Document Type
Article
Year published
2022
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 65, Pages: 102876 (15)
Indexing
Wos®
Crossref®22
Google Scholar®
Publication Identifiers
Wos: WOS:000820184700008
Source Identifiers
ISSN: 0969-6989
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