Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design

AuthID
 P-002-WP8
3
Author(s)
3
Editor(s)
Snene, M; Ralyte, J; Morin, JH
Document Type
Proceedings Paper
Year published
2011
Published
in EXPLORING SERVICES SCIENCE in Lecture Notes in Business Information Processing, ISSN: 1865-1348
Volume: 82, Pages: 83-97 (15)
Conference
2Nd International Conference on Exploring Services Science, Date: FEB 16-18, 2011, Location: Geneva, SWITZERLAND, Host: Univ Geneva
Indexing
Wos®
Scopus®
Crossref®10
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-80052811815
Wos: WOS:000302191700007
Source Identifiers
ISSN: 1865-1348
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