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When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model
AuthID
P-00W-ZA8
2
Author(s)
Laussel, D
·
Resende, J
Document Type
Article
Year published
2022
Published
in
MANAGEMENT SCIENCE,
ISSN: 0025-1909
Volume: 68, Issue: 12, Pages: 8872-8888 (18)
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13
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Publication Identifiers
DOI
:
10.1287/mnsc.2022.4298
Wos
: WOS:000827164600001
Source Identifiers
ISSN
: 0025-1909
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