Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation: Evidence from Small and Medium‐Sized Exporters

AuthID
 P-00X-1AB
2
Author(s)
Document Type
Article
Year published
2004
Published
in European Journal of Marketing, ISSN: 0309-0566
Volume: 38, Issue: 9-10, Pages: 1186-1214
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Publication Identifiers
SCOPUS: 2-s2.0-85135348376
Source Identifiers
ISSN: 0309-0566
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