An Empirical Investigation of In-Store Sampling Promotions

AuthID
 P-002-WZJ
3
Author(s)
Radas, S
Document Type
Article
Year published
2011
Published
in BRITISH FOOD JOURNAL, ISSN: 0007-070X
Volume: 113, Issue: 10-11, Pages: 1252-1266 (15)
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Publication Identifiers
SCOPUS: 2-s2.0-80053325458
Wos: WOS:000297890400004
Source Identifiers
ISSN: 0007-070X
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