Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage

AuthID
 P-00X-5JQ
2
Author(s)
Santos, C
Document Type
Book Chapter
Year published
2020
Published
in Cases on Internationalization Challenges for SMEs, ISSN: 2327-3429
Pages: 193-216
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85137310226
Source Identifiers
ISSN: 2327-3429
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