How Songs from Growing up and Viewers' Attachment Styles Affect Video Ads' Effectiveness

AuthID
 P-00X-96S
6
Author(s)
Lourenço, CJS
·
Isabella, G
·
Verbeke, W
·
Vo, K
·
Dimoka, A
·
Document Type
Article in Press
Year published
2022
Published
in Psychology and Marketing, ISSN: 0742-6046
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85138535318
Source Identifiers
ISSN: 0742-6046
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