Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors

AuthID
 P-00X-ATH
5
Author(s)
Herter, MM
·
Borges, A
·
Pinto, DC
·
Mattila, AS
Document Type
Article in Press
Year published
2022
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 56, Issue: 12, Pages: 3197-3226 (30)
Indexing
Wos®
Scopus®
Crossref®5
Handle®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85139251932
Wos: WOS:000863664100001
Source Identifiers
ISSN: 0309-0566
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