The Artificial Intelligence in the Personalisation of the Customer Journey - a Literature Review

AuthID
 P-00X-C60
3
Author(s)
Moura, S
·
Reis, JL
·
Document Type
Proceedings Paper
Year published
2021
Published
in Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao, ISSN: 2183-489X
Volume: 2021-October
Conference
21.A Conferencia da Associacao Portuguesa de Sistemas de Informacao, Capsi 2021 - 21St Conference of the Portuguese Association for Information Systems, Capsi 2021, Date: 13 October 2021 through 16 October 2021
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85139972413
Source Identifiers
ISSN: 2183-489X
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