The (Army) Hero with a Thousand Faces: A Discourse-Mythological Approach to Theorising Archetypal Blending in Contemporary Advertising

AuthID
 P-00X-NFT
6
Author(s)
Kelsey, D
·
Yannopoulou, N
·
Whittle, A
·
Heath, T
·
Golossenko, A
·
Document Type
Article in Press
Year published
2022
Published
in MARKETING THEORY, ISSN: 1470-5931
Volume: 23, Issue: 1, Pages: 141-162 (22)
Indexing
Wos®
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85144234540
Wos: WOS:000898873600001
Source Identifiers
ISSN: 1470-5931
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