Mega or Macro Social Media Influencers: Who Endorses Brands Better?

AuthID
 P-00X-PMF
3
Author(s)
Santiago, J
·
Document Type
Article
Year published
2023
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 157, Pages: 113606 (12)
Indexing
Wos®
Scopus®
Crossref®28
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85145308143
Wos: WOS:000949182600001
Source Identifiers
ISSN: 0148-2963
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