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Manufacturer's Characteristics That Determine the Choice of Producing Store Brands
AuthID
P-00X-SN0
2
Author(s)
Gómez M.
·
Benito N.R.
Document Type
Article
Year published
2008
Published
in
European Journal of Marketing,
ISSN: 03090566
Volume: 42, Issue: 1-2, Pages: 154-177 (23)
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Scopus
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Publication Identifiers
DOI
:
10.1108/03090560810840952
SCOPUS
: 2-s2.0-38949161172
Source Identifiers
ISSN
: 03090566
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