Choice of National Brand Vs. Private Label "Me-Too" New Products in a Multicultural Context: Understanding Consumer Innovativeness

AuthID
 P-00X-SNB
2
Author(s)
Abril C.
Document Type
Book Chapter
Year published
2016
Published
in Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Pages: 182-208 (26)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85015942248
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