The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context

AuthID
 P-00X-SNN
3
Author(s)
Quiñones, M
·
Yagüe, MJ
3
Editor(s)
MartinezLopez,FJ;GazquezAbad,JC;Sethuraman,R
Document Type
Proceedings Paper
Year published
2015
Published
in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, ISSN: 2198-7246
Pages: 203-211 (9)
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Wos®
Crossref®1
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Publication Identifiers
Wos: WOS:000380446600021
Source Identifiers
ISSN: 2198-7246
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