Nature of Brand Love: Examining Its Variable Effect on Engagement and Well-Being

AuthID
 P-00X-SPH
4
Author(s)
Hussain, K
·
Basit, A
·
Hou, FJ
Document Type
Article
Year published
2020
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 27, Issue: 3, Pages: 284-299 (16)
Indexing
Wos®
Scopus®
Crossref®21
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85076048620
Wos: WOS:000499234300001
Source Identifiers
ISSN: 1350-231X
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