Brand Love: the Emotional Bridge Between Experience and Engagement, Generation-M Perspective

AuthID
 P-00X-XVX
4
Author(s)
Hou, F
·
Hussain, K
·
Kirmani, AA
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 28, Issue: 2, Pages: 200-215 (16)
Indexing
Wos®
Scopus®
Crossref®74
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85063001578
Wos: WOS:000487341000006
Source Identifiers
ISSN: 1061-0421
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