Does Crowdsourcing Necessarily Lead to Brand Engagement? The Role of Crowdsourcing Cues and Relationship Norms on Customer-Brand Relationships

AuthID
 P-00Y-0AE
5
Author(s)
Shuqair, S
·
Mattila, AS
·
Pontin, PZ
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
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Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85148375159
Wos: WOS:000936654400001
Source Identifiers
ISSN: 1061-0421
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