Customer Data Platforms: A Pattern Language for Digital Marketing Optimization with First-Party Data

AuthID
 P-00Y-0C4
1
Author(s)
Document Type
Proceedings Paper
Year published
2022
Published
in ACM International Conference Proceeding Series
Conference
2022 27Th European Conference on Pattern Languages of Programs, Europlop 2022, Date: 6 July 2022 through 10 July 2022
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Publication Identifiers
SCOPUS: 2-s2.0-85148465030
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