"I Will Always Hate You"! An Investigation of the Impact of Anthropomorphism in Online Anti-Brand Communities

AuthID
 P-00Y-18Y
2
Author(s)
Popoli, P
Document Type
Article
Year published
2023
Published
in EUROPEAN BUSINESS REVIEW, ISSN: 0955-534X
Volume: 35, Issue: 3, Pages: 444-466 (23)
Indexing
Wos®
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85149679666
Wos: WOS:000943718700001
Source Identifiers
ISSN: 0955-534X
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