Social Networks Marketing And Hungarian Online Consumer Purchase Behavior: The Microeconomics Strategic View Based On Ipma Matrix

AuthID
 P-00Y-365
4
Author(s)
Ebrahimi P.
·
Gholampour A.
·
Fekete-Farkas M.
Document Type
Article
Year published
2021
Published
in Academy of Strategic Management Journal, ISSN: 15441458
Volume: 20, Issue: 4, Pages: 1-7 (6)
Indexing
Scopus®
Publication Identifiers
SCOPUS: 2-s2.0-85112844411
Source Identifiers
ISSN: 15441458
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