Publications

AuthID
P-00Y-44B

Author(s)

Moufahim, M

Heath, T

O'Malley, L

Casey, K

Denegri Knott, J

Pavlopoulou, I

Pradhan, A

Document Type

Article in Press

Year published

2023

Published

in JOURNAL OF MARKETING MANAGEMENT, ISSN: 0267-257X

Volume: 39, Issue: 1-2, Pages: 149-165 (17)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1080/0267257x.2023.2174166

Scopus: 2-s2.0-85150062379

Wos: WOS:000942316200001

Source Identifiers

ISSN: 0267-257X

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