"You Got a New Name!" How Does Renaming a Music Festival with a Brand Affect the Festivalgoer's Purchase Intention

AuthID
 P-00Y-71Y
2
Author(s)
Gadekar, M
Document Type
Article
Year published
2023
Published
in INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT, ISSN: 1758-2954
Volume: 14, Issue: 3, Pages: 261-276 (16)
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Publication Identifiers
SCOPUS: 2-s2.0-85153051254
Wos: WOS:000971687900001
Source Identifiers
ISSN: 1758-2954
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