How Endorser Promotes Emotional Responses in Video Ads

AuthID
 P-00Y-CCK
3
Author(s)
Augusto, L
·
Espírito Santo, PM
1
Editor(s)
Reis Peter Varela Gonzalez Bogdanovic,JLMKJAZ
Document Type
Proceedings Paper
Year published
2023
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 337 SIST, Pages: 531-542
Conference
International Conference on Marketing and Technologies, Icmarktech 2022, Date: 1 December 2022 through 3 December 2022
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-85161158064
Source Identifiers
ISSN: 2190-3018
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