The Theory-Practice Research Gains from Big Data: Evidence from Hospitality Loyalty Programs

AuthID
P-00Y-CS5
3
Author(s)
Caetano, J
Document Type
Article in Press
Year published
2023
Published
in INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, ISSN: 0959-6119
Volume: 35, Issue: 12, Pages: 4486-4501 (16)
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Publication Identifiers
SCOPUS: 2-s2.0-85158836864
Wos: WOS:000976972600001
Source Identifiers
ISSN: 0959-6119
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