Modeling Partial Customer Churn: On the Value of First Product-Category Purchase Sequences

AuthID
 P-002-5G1
4
Author(s)
Van den Poel, D
·
Document Type
Article
Year published
2012
Published
in EXPERT SYSTEMS WITH APPLICATIONS, ISSN: 0957-4174
Volume: 39, Issue: 12, Pages: 11250-11256 (7)
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Publication Identifiers
SCOPUS: 2-s2.0-84861199904
Wos: WOS:000305863300096
Source Identifiers
ISSN: 0957-4174
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