Publications

AuthID
P-002-AFV

Author(s)

Document Type

Article

Year published

2012

Published

in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, ISSN: 0092-0703

Volume: 40, Issue: 3, Pages: 402-413 (12)

Indexing

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Scopus^®

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Publication Identifiers

DOI: 10.1007/s11747-011-0298-6

Scopus: 2-s2.0-84858703842

Wos: WOS:000304166000002

Source Identifiers

ISSN: 0092-0703

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