The Effect of Personality Traits on Private Brand Consumer Tendencies A Cross-Cultural Study of Mediterranean Countries

AuthID
 P-002-EC5
6
Author(s)
Herstein, R
·
Albayrak, T
·
Caber, M
Document Type
Article
Year published
2012
Published
in CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, ISSN: 1352-7606
Volume: 19, Issue: 2, Pages: 196-214 (19)
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Publication Identifiers
SCOPUS: 2-s2.0-84860138258
Wos: WOS:000313305300004
Source Identifiers
ISSN: 1352-7606
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