Competitive Advantage in E-Commerce: The Case of Database Marketing

AuthID
P-002-ET3
3
Author(s)
Augusto, M
·
1
Editor(s)
Zhu, M
Document Type
Proceedings Paper
Year published
2012
Published
in BUSINESS, ECONOMICS, FINANCIAL SCIENCES, AND MANAGEMENT in Advances in Intelligent and Soft Computing, ISSN: 1867-5662
Volume: 143, Pages: 123-130 (8)
Conference
International Conference on Business, Economics, and Financial Sciences, Management (Befm 2011), Date: DEC 30-31, 2011, Location: Jeju Isl, SOUTH KOREA
Indexing
Publication Identifiers
Scopus: 2-s2.0-84858981004
Wos: WOS:000310559900018
Source Identifiers
ISSN: 1867-5662
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