Publications

AuthID
P-002-VCF

Author(s)

Document Type

Article

Year published

2011

Published

in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, ISSN: 0092-0703

Volume: 39, Issue: 1, Pages: 136-157 (22)

Indexing

Wos^®

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1007/s11747-010-0214-5

Scopus: 2-s2.0-78650989314

Wos: WOS:000285879400010

Source Identifiers

ISSN: 0092-0703

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