The B2B-Relperf Scale and Scorecard: Bringing Relationship Marketing Theory into Business-To-Business Practice

AuthID
 P-003-XB1
3
Author(s)
Document Type
Article
Year published
2008
Published
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 37, Issue: 6, Pages: 686-697 (12)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-49749084726
Wos: WOS:000259709100009
Source Identifiers
ISSN: 0019-8501
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