The Stratadapt Scale A Measure of Marketing Strategy Adaptation to International Business Markets

AuthID
 P-004-3QH
3
Author(s)
Document Type
Article
Year published
2008
Published
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Volume: 25, Issue: 5, Pages: 584-600 (17)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-52649120317
Wos: WOS:000260754300007
Source Identifiers
ISSN: 0265-1335
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