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Smoking Cessation: A Model of Planned Vs. Actual Behavior for Time-Inconsistent Consumers
AuthID
P-004-6KX
2
Author(s)
Machado, FS
·
Sinha, RK
Document Type
Article
Year published
2007
Published
in
MARKETING SCIENCE,
ISSN: 0732-2399
Volume: 26, Issue: 6, Pages: 834-850 (17)
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Publication Identifiers
DOI
:
10.1287/mksc.1070.0298
Scopus
: 2-s2.0-38549147517
Wos
: WOS:000252167800008
Source Identifiers
ISSN
: 0732-2399
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