The Impact Of Online Atmospheric Cues On Emotions And Word-Of-Mouth: Gender Differentiation

AuthID
 P-006-G4G
2
Author(s)
4
Editor(s)
Vrontis, D; Weber, Y; Kaufmann, R; Tarba, S
Document Type
Proceedings Paper
Year published
2013
Published
in 5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY
Pages: 968-984 (17)
Conference
5Th Annual Euromed Conference of the Euromed Academy of Business, Date: OCT 04-05, 2012, Location: Montreux, SWITZERLAND, Sponsors: EuroMed Acad Business, EuroMed Res Business Inst
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Wos®
Publication Identifiers
Wos: WOS:000320606900072
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