Market Research and Advertising Strategy in Portuguese Agencies: Perspectives of Professionals

AuthID
 P-007-RTM
1
Author(s)
Document Type
Article
Year published
2007
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 13, Issue: 3-4, Pages: 305-319
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-71549166703
Source Identifiers
ISSN: 1049-6491
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