Publications

AuthID
P-007-VF1

Author(s)

Document Type

Article

Year published

2010

Published

in Journal of Global Marketing, ISSN: 0891-1762

Volume: 23, Issue: 4, Pages: 321-332

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Scopus^®

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Publication Identifiers

DOI: 10.1080/08911762.2010.504521

Handle: https://hdl.handle.net/10071/9950

Scopus: 2-s2.0-77956514675

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ISSN: 0891-1762

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