Building Customer-Brand Relationships in the Mobile Communications Market: The Role of Brand Tribalism and Brand Reputation

AuthID
 P-007-X4X
2
Author(s)
Jurisic, B
·
Document Type
Review
Year published
2011
Published
in Journal of Brand Management, ISSN: 1350-231X
Volume: 18, Issue: 4-5, Pages: 349-366
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-78751658423
Source Identifiers
ISSN: 1350-231X
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