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A Renewed Approach to Services Marketing Effectiveness
AuthID
P-008-0QT
1
Author(s)
da Gama, AP
Document Type
Article
Year published
2011
Published
in
Measuring Business Excellence,
ISSN: 1368-3047
Volume: 15, Issue: 2, Pages: 3-17
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Publication Identifiers
DOI
:
10.1108/13683041111131583
Scopus
: 2-s2.0-80054019343
Source Identifiers
ISSN
: 1368-3047
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