An Expanded Model of Marketing Performance

AuthID
 P-008-0XC
1
Author(s)
1
Editor(s)
Hines, Anthony A.
Document Type
Article
Year published
2011
Published
in Marketing Intelligence and Planning, ISSN: 0263-4503
Volume: 29, Issue: 7, Pages: 643-661
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-80055052624
Source Identifiers
ISSN: 0263-4503
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