An Exploratory Study of Brand Success: Evidence From the Food Industry

AuthID
 P-008-2MP
2
Author(s)
Document Type
Article
Year published
2012
Published
in Journal of International Food and Agribusiness Marketing, ISSN: 0897-4438
Volume: 24, Issue: 1, Pages: 91-109
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Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84857264533
Source Identifiers
ISSN: 0897-4438
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