Rebranding Mergers: How Attitudes Influence Consumer Choices

AuthID
 P-008-34E
4
Author(s)
De Lencastre, P
·
De Carvalho, LV
·
Document Type
Article
Year published
2012
Published
in Journal of Brand Management, ISSN: 1350-231X
Volume: 19, Issue: 6, Pages: 513-524
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84858639524
Source Identifiers
ISSN: 1350-231X
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service