Neuroscience in Branding: A Functional Magnetic Resonance Imaging Study on Brands Implicit and Explicit Impressions

AuthID
 P-008-5P6
4
Author(s)
Brandao, S
·
Moutinho, L
Document Type
Article
Year published
2012
Published
in Journal of Brand Management, ISSN: 1350-231X
Volume: 19, Issue: 9, Pages: 735-757
Indexing
Scopus®
Crossref®10
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84865277395
Source Identifiers
ISSN: 1350-231X
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