Publications

AuthID
P-008-5P6

Author(s)

Brandao, S

Moutinho, L

Document Type

Article

Year published

2012

Published

in Journal of Brand Management, ISSN: 1350-231X

Volume: 19, Issue: 9, Pages: 735-757

Indexing

Scopus^®

Crossref^®10

Google Scholar^®

Publication Identifiers

DOI: 10.1057/bm.2012.32

Scopus: 2-s2.0-84865277395

Source Identifiers

ISSN: 1350-231X

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