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Brand Emotional Connection and Loyalty
AuthID
P-008-6V0
3
Author(s)
Loureiro, SMC
·
Ruediger, KH
·
Demetris, V
Document Type
Article
Year published
2012
Published
in
Journal of Brand Management,
ISSN: 1350-231X
Volume: 20, Issue: 1, Pages: 13-27
Indexing
Scopus
®
Crossref
®
52
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®
Metadata
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Publication Identifiers
DOI
:
10.1057/bm.2012.3
SCOPUS
: 2-s2.0-84867740147
Source Identifiers
ISSN
: 1350-231X
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