Publications

Effect of Consumer Perceptions of Web Site Brand Personality and Web Site Brand Association on Web Site Brand Image

AuthID
P-008-BNS

Author(s)

Loureiro, S

Santana, S

Editor(s)

LocarekJunge,H;Weihs,C

Document Type

Proceedings Paper

Year published

2010

Published

in CLASSIFICATION AS A TOOL FOR RESEARCH in Studies in Classification Data Analysis and Knowledge Organization, ISSN: 1431-8814

Pages: 743-750 (8)

Conference

11Th Biennial Conf of the Int-Federation-O-Classification-Societies / 33Rd Annual Conf of the German-Classification-Soc - Gesellschaft Fur Klassifikation, Date: MAR 13-18, 2009, Location: Dresden Univ Technol, Dresden, GERMANY, Sponsors: Technische Univ Dresden, Fac Business Management & Econ, Int Federat Classificat Soc, German Classificat Soc, Host: Dresden Univ Technol

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