The Impact of Consumer Loyalty on the Competitiveness and Sustainability of Private Labels

AuthID
 P-009-NFJ
3
Author(s)
Serra, ED
·
Del Rio, ML
3
Editor(s)
Vrontis, D; Weber, Y; Tsoukatos, E
Document Type
Proceedings Paper
Year published
2013
Published
in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
Pages: 2116-2124 (9)
Conference
6Th Annual Euromed Conference of the Euromed-Academy-Of-Business, Date: SEP 23-24, 2013, Location: Cascais, PORTUGAL, Sponsors: EuroMed Acad Business
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Wos®
Publication Identifiers
Wos: WOS:000338727100124
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