Publications

AuthID
P-009-QD2

Author(s)

Document Type

Article

Year published

2014

Published

in Journal of Marketing Management, ISSN: 0267-257X

Volume: 30, Issue: 9-10, Pages: 874-903

Conference

Journal of Marketing Management

Indexing

Scopus^®

Crossref^®

Handle^®

Google Scholar^®

Publication Identifiers

DOI: 10.1080/0267257x.2014.934904

Handle: https://hdl.handle.net/10316/89003

Scopus: 2-s2.0-84905386864

Source Identifiers

ISSN: 0267-257X

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